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An angry man yelling into a cell phone.

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We’ve all been there. You’ve been paying an annoyingly large sum for Internet and/or TV service each month for the past couple of years, and suddenly your ISP tells you it’s time to pay even more.

Your promotional rate has expired, and now you’ll have to pay the “real” price of service. You’re free to switch to another provider—if there’s another one in your neighborhood.

And so, the ritual of calling your ISP to demand—or beg for—a lower price begins again. There’s no guarantee that it’ll work, but in our experience it’s worth trying to negotiate a better rate using whatever amount of leverage you have.

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